search query: @author Morrison, D. G. / total: 18
reference: 16 / 18
Author: | Kalwani, M. U. Morrison, D. G. |
Title: | Sample size requirements for zero-order models. |
Journal: | Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 221-227 |
Index terms: | SAMPLING MARKETING MODELS |
Language: | eng |
Abstract: |
SCIMA