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| Author: | Wheelwright, S. Clark, K. |
| Title: | Creating project plans to focus product development |
| Journal: | Harvard Business Review
1992 : MAR-APR, VOL. 70, p. 70-82 |
| Index terms: | PRODUCT DEVELOPMENT PROJECT PLANNING MAPS |
| Language: | eng |
| Abstract: | In most organizations, management directs all its attention to individual projects - it micromanages project development. The authors state that no single project defines a company's future of its market growth over time; the "set" of projects does. Companies need to devote more attention to managing the set and mix of projects. They should focus on how resources are allocated between projects. Management must plan how the project set evolves over time, which new projects get added, when and what role each project should play. The aggregate project plan addresses all of these issues. The article shows how to map projects. |
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