search query: @author Thompson, J. / total: 18
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| Author: | Bridges, E. Ensor, K. Thompson, J. |
| Title: | Marketplace competition in the personal computer industry |
| Journal: | Decision Sciences
1992 : MAR-APR, VOL. 23:2, p. 467-477 |
| Index terms: | DECISION ANALYSIS MARKETING MANAGEMENT STOCHASTIC PROCESSES |
| Language: | eng |
| Abstract: | A decision regarding development and introduction of a potential new product depends, in part, on the intensity of competition anticipated in the market place. In the case of a technology-based product such as a personal computer (PC) , the number of competing products may be very dynamic and consequently uncertain. The authors address this problem by modeling growth in the number of new PCs as a stochastic counting process, incorporating product entries and exits. |
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