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| Author: | Rothwell, R. |
| Title: | Towards the fifth-generation innovation process |
| Journal: | International Marketing Review
1994 : VOL. 11:1, p. 7-31 |
| Index terms: | INNOVATION TECHNOLOGY CORPORATE STRATEGY |
| Language: | eng |
| Abstract: | The growing complexity and pace of industrial technological change are forcing firms to forge new alliances and to respond more efficiently to market changes. This process is leading some companies towards more strategically directed integration within external agencies. Some are also adopting a sophisticated electronic toolkit in their design and development activities. These leading edge innovators are beginning to take on elements of the fifth generation (5G) innovation process. Describes developments towards this process. |
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