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| Author: | Foxall, G. R. |
| Title: | Adoption of a discontinuous PDM innovation in agriculture: rough-terrain forklift trucks. |
| Journal: | European Journal of Marketing
1980 : VOL. 14:1, p. 75-82 |
| Index terms: | AGRICULTURAL MACHINERY INDUSTRY INNOVATION NEW PRODUCTS |
| Language: | eng |
| Abstract: |
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