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| Author: | Karoutchi, J. Kostecki, M. |
| Title: | Customer orientation in business services: Digital's solution - mapping technic: TOPwayTM |
| Journal: | European Management Journal
1994 : JUN, VOL. 12:2, p. 179-188 |
| Index terms: | BUSINESS SERVICES INDUSTRY COMPANIES MAPS |
| Language: | eng |
| Abstract: | Communication technologies and changing customer requirements enhance innovating marketing methods. Companies with expertise in information systems have been among the first to respond. The authors present the essential concepts and mechanics of TOPwayTM - a solution-mapping technique developed by Digital for the marketing of business services. It is a methodology for understanding customers needs and for proposing specific solution processes. |
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