search query: @author Samiee, S. / total: 18
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| Author: | Samiee, S. |
| Title: | Customer evaluation of products in a global market |
| Journal: | Journal of International Business Studies
1994 : THIRD QUARTER, VOL. 25:3, p. 579-604 |
| Index terms: | CUSTOMERS EVALUATION GLOBAL MARKETING |
| Language: | eng |
| Abstract: | Marketing scholars' interest in the influence of source countries on product evaluations has intensified during the past twenty-five years. As this research tradition has evolved, the literature has gradually gained more depth and sophistication. Nevertheless, research in this area lacks a common conceptual framework. This article rationalizes the buying decision processes within the context of source-country influences and offers a conceptual framework for further development. |
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