search query: @indexterm COMPANY PROSPECTUSES / total: 18
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| Author: | Kellaris, J. Kardes, F. Dinovo, T. |
| Title: | Exploring the boundaries of the framing effect: the moderating roles of disparate expected values and perceived costs of judgmental errors |
| Journal: | Marketing Letters
1995 : JUL, VOL. 6:3, p. 175-182 |
| Index terms: | COMPANY PROSPECTUSES THEORIES DECISION MAKING |
| Language: | eng |
| Abstract: | Framing effects on retail store choice decisions were investigated in four experiments. Subjects preferred the store that guaranteed (a "sure" option) good prices (experiment 1), product availability (experiment 2), or a rebate (experiment 3) when consequences were framed in terms of gains; subjects preferred the risky option when consequences were framed in terms of losses. Consistent with fuzzy-trace theory, framing effects were reduced when the expected values of options were disparate in a direction that disfavored sure gain or probabilistic loss options (experiment 2) and when the perceived costs of committing a judgmental error were high (experiment 3). |
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