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| Author: | Miller, J. Szekely, F. |
| Title: | What is Green? |
| Journal: | European Management Journal
1995 : SEP, VOL. 13:3, p. 322-333 |
| Index terms: | GREEN REVOLUTION COMPANIES MANAGEMENT |
| Language: | eng |
| Abstract: | This article presents a framework for identifying who and what is behind the concept of "green", the dynamics in which this concept is applied, and the strategic importance of this topic for companies. There is a need and a challenge for companies to become "greener". By integrating the knowledge of what is "green" into their business strategies, companies can become more sustainable; respond to society's environmental demands in an ethical and equitable manner; avert risk; improve their efficiency; increase customer focus; and become more competitive! |
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