search query: @indexterm SANITARY INDUSTRY / total: 18
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| Author: | Fornell, C. |
| Title: | The quality of economic output: empirical generalizations about its distribution and relationship to market share |
| Journal: | Marketing Science
1995 : VOL. 14:3/2-2, p. 203-211 |
| Index terms: | SANITARY INDUSTRY CUSTOMERS MARKET SHARE |
| Language: | eng |
| Abstract: | As more nations add customer satisfaction - as a measure of quality of economic output - to what they presently collect about the economy, it becomes increasingly important to understand the role of customer satisfaction and its relationship to other economic measures. In an attempt to contribute to such an understanding, this paper presents two empirical generalizations about customer satisfaction. The distribution of customer satisfaction is negatively skewed. It is suggested that negative skeweness is a condition for a free market. |
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