search query: @author Lewis, P. / total: 18
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| Author: | Morris, M. Lewis, P. |
| Title: | The determinants of entrepreneurial activity: implications for marketing |
| Journal: | European Journal of Marketing
1995 : VOL. 29:7, p. 31-48 |
| Index terms: | ENTREPRENEURSHIP INNOVATION MARKETING RISK |
| Language: | eng |
| Abstract: | This article examines the interface of entrepreneurship and marketing. Entrepreneurship is defined here as a variable phenomenon that can be applied at the societal, organizational and individual levels. Marketing is conceptualized as a fundamentally entrepreneurial activity. The article argues that entrepreneurship is an environmentally-driven phenomenon and that the environmental determinants of entrepreneurship can be categorized into three groups: infrastructure, turbulence and personal life experiences. |
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