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| Author: | Peters, M. Brush, C. |
| Title: | Market information scanning activities and growth in new ventures: a comparison of service and manufacturing businesses |
| Journal: | Journal of Business Research
1996 : MAY, VOL. 36:1, p. 81-90 |
| Index terms: | RESEARCH INFORMATION JOINT BUSINESS VENTURES |
| Language: | eng |
| Abstract: | Recent technological developments create the need for new ventures to monitor the market environment. The various techniques used to acquire market information differ depending on the venture but are related to the ultimate success of the new venture. This exploratory research investigates market information scanning practices in a sample of 120 new ventures. Types, methods, and sources of market information are compared in service and manufacturing ventures, and relationships between these practices and growth are assessed. |
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