search query: @author Engardio, P. / total: 18
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| Author: | Engardio, P. Roberts, D. |
| Title: | Microsoft's long march |
| Journal: | Business Week
1996 : JUN 24, VOL. 3465:795, p. 16-18 |
| Index terms: | ECONOMICS CHINA SOFTWARE |
| Language: | eng |
| Abstract: | Its Chinese ploy may win big - or cost the software giant dearly. You'll forgive managers at Microsoft Corp.'s Beijing headquarters if they sometimes feel like they're behind enemy lines. China is the Barbary Coast of old when it comes to software piracy, harboring huge plants that churn out some 54 million illegal software packages each year. In a market located just blocks away from Microsoft's office, bogus copies of the latest Chinese versions of Windows sell for just $5 before they are even officially released. |
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