search query: @author Calantone, R. / total: 18
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Author: | Calantone, R. Cooper, R. G. |
Title: | New product scenarios: prospects for success. |
Journal: | Journal of Marketing
1981 : SPRING, VOL. 45:2, p. 48-60 |
Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT |
Language: | eng |
Abstract: |
SCIMA