search query: @indexterm business presentations / total: 18
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| Author: | Katz, J. Aspden, P. |
| Title: | Motives, hurdles, and dropouts |
| Journal: | Communications of the ACM
1997 : APR, VOL. 40:4, p. 97-102 |
| Index terms: | COMMUNICATIONS INDUSTRY BUSINESS PRESENTATIONS TELEVISION INDUSTRY |
| Language: | eng |
| Abstract: | Who is on and off the Internet and why? The explosion of interest in and surveys on the Internet has focused primarily on the commercial potential and secondarily on the demographics of users. Often ignored are the perceptions of non-users - many of whom will eventually become users. The purpose of this article is to complement existing studies by looking at both users and non-users. A systematic understanding of the "social" issues is a worthwhile objective for both policy and system design reasons. |
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