search query: @author Gomez-Mejia, L. R. / total: 18
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| Author: | Gomez-Mejia, L. R. Palich, L. E. |
| Title: | Cultural diversity and the performance of multinational firms |
| Journal: | Journal of International Business Studies
1997 : Vol. 28:2, p. 309-335 |
| Index terms: | MULTINATIONAL COMPANIES CULTURE COMPANY PERFORMANCE |
| Language: | eng |
| Abstract: | We test the hypothesis that culturally related international diversification will have a positive impact on firm performance and that the opposite will be true for culturally unrelated globalization. Cultural diversity for Fortune 500 firms was used to predict performance over a ten-year period (1985-1994), controlling for several organizational and industry characteristics. Regression tests using nine indicators of cultural diversity revealed no significant cultural effects. Alternate interpretations are offered. |
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