search query: @indexterm EUROPE, CENTRAL / total: 18
reference: 4 / 18
| Author: | Gaisbauer, H. Presslmayer, M. M. |
| Title: | Konferenz "Marketingstrategien für Zentral- und Osteuropa". |
| Journal: | Markt
1998 : VOL. 37:1, p. 42-44 |
| Index terms: | MARKETING STRATEGY TRANSITION ECONOMIES MARKETING MIX EUROPE, EAST EUROPE, CENTRAL CONFERENCES |
| Language: | ger |
| Abstract: |
SCIMA