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| Author: | Singh, S. Utton, M. Waterson, M. |
| Title: | Strategic behaviour of incumbent firms in the UK |
| Journal: | International Journal of Industrial Organization
1998 : MAR, VOL. 16:2, p. 229-251 |
| Index terms: | Corporate strategy Companies Competition Strategy United Kingdom |
| Freeterms: | Questionnaire Competitive strategies |
| Language: | eng |
| Abstract: | The main purpose of the paper is to examine the incidence of strategic behaviour in the UK by means of a questionnaire study performed across three broad manufacturing industries - food, electrical engineering and chemicals. Of the strategies which have received substantial theoretical attention, R&D and advertising appear widely used, patenting, pricing and excess capacity much less so. Vertical instruments such as purchasing policy also stand out as important. But possibly only a minority of firms in our sample actively pursue strategic instruments. |
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