search query: @author Morrison, D. G. / total: 18
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| Author: | Morrison, D. G. |
| Title: | Modeling consumer purchase events : a reply to lawrence. |
| Journal: | Journal of Marketing Research
1981 : NOV, VOL. 18:4, p. 465-469 |
| Index terms: | MARKETING MODELS PURCHASING MARKET SEGMENTATION |
| Language: | eng |
| Abstract: |
SCIMA