search query: @author Enz, C. A. / total: 18
reference: 16 / 18
Author: | Siguaw, J. A. Enz, C. A. |
Title: | Best practices in marketing. |
Journal: | Cornell Hotel and Restaurant Administration Quarterly
1999 : OCT, VOL. 40:5, p. 31-43 |
Index terms: | Hotel and catering industry Marketing Market research |
Language: | eng |
Abstract: | The article presents 20 ways to focus more closely on satisfying hotel guests - thereby making more money for the property. |
SCIMA