search query: @author Gomez-Mejia, L. R. / total: 18
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| Author: | Palich, L. E. Gomez-Mejia, L. R. |
| Title: | A theory of global strategy and firm efficiencies: Considering the effects of cultural diversity |
| Journal: | Journal of Management
1999 : VOL. 25:4, p. 587-606 |
| Index terms: | Globalization Strategic management Efficiency Culture USA |
| Language: | eng |
| Abstract: | The concept of "relatedness" has not yet been widely applied to theories of internationalization. Expanding internationally requires managerial adaptation due to the differences btw. national cultures. Parallel to established product relatedness theory, a way of thinking postulates that culturally related international firms will enjoy greater efficiencies than culturally diverse multinationals. |
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