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| Author: | Yavas, U. Kaynak, E. |
| Title: | Packaging: The past, present and the future of a vital marketing function |
| Journal: | Scandinavian Journal of Materials Administration
1981 : VOL. 7:3, p. 35-53 |
| Index terms: | MARKETING MIX PACKAGING INDUSTRY PRODUCTION MANAGEMENT |
| Language: | eng |
| Abstract: |
SCIMA