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| Author: | Zeller, T.L. |
| Title: | Measuring and managing e-retailing with activity-based costing |
| Journal: | Journal of Cost Management
2000 : JAN/FEB, VOL. 14:1, p. 17-30 |
| Index terms: | Electronic commerce Cost accounting Decision making Strategy Internet Competitive advantage Measurement |
| Freeterms: | ABC e-commerce e-business |
| Language: | eng |
| Abstract: | The article's focus is on the use of activity-based costing (ABC) in measuring and managing electronic retailing (e-retailing) business. The article deals with the use of ABC in supporting long-term strategic analysis and daily decision making of an e-retailing business, boundaries within the e-retailing environment, and the efficiency of the Internet in creating competitive advantage. |
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