search query: @author Cravens, D. W. / total: 18
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| Author: | Moncrief, W. C. Babakus, E. Cravens, D. W. Johnston, M. W. |
| Title: | Examining gender differences in field sales organizations |
| Journal: | Journal of Business Research
2000 : SEP, VOL. 49:3, p. 245-257 |
| Index terms: | Gender Sales management |
| Language: | eng |
| Abstract: | The key question of this research is whether gender differences, in and of themselves, create different attitudinal and behavioral relationships. It examines a Fortune 500 international service organization with a sales force that is gender balanced. |
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