search query: @author Calantone, R. / total: 18
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| Author: | Calantone, R. Knight, G. |
| Title: | The critical role of product quality in the international performance of industrial firms |
| Journal: | Industrial Marketing Management
2000 : NOV, VOL. 29:6, P. 493-506 |
| Index terms: | PRODUCT QUALITY ORGANIZATIONAL PERFORMANCE MANUFACTURING INDUSTRY |
| Language: | eng |
| Abstract: | With the increasing involvement of industrial firms in foreign markets, there is a need for research on the role of specific orientations and strategies in international success. A key lever in the success of any firm is product quality. |
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