search query: @author Cravens, D. W. / total: 18
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| Author: | Olson, E. M. Cravens, D. W. Slater, S. F. |
| Title: | Competitiveness and sales management: a marriage of strategies |
| Journal: | Business Horizons
2001 : MAR-APR, VOL. 44:2, p. 25-30 |
| Index terms: | COMPANY PERFORMANCE COMPETITIVENESS SALES MANAGEMENT STRATEGY |
| Language: | eng |
| Abstract: | Linking the firm's sales management strategy to its overall competitive strategy has major implications for good corporate performance. |
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