search query: @author Grewal, D. / total: 18
reference: 5 / 18
| Author: | Parasuraman, A. Grewal, D. |
| Title: | Serving Customers and Consumers Effectively in the Twenty-First Century: A Conceptual Framework and Overview |
| Journal: | Journal of the Academy of Marketing Science
2000 : VOL. 28:1, p. 9-16 |
| Index terms: | CONSUMERS CUSTOMERS MARKETS |
| Language: | eng |
| Abstract: | In this paper, the authors first propose and discuss a conceptual framework to the theme of this special issue. This framework portrays "markets" as consisting of "customers" and "consumers", specifying the distinction as well as linkages between the two, and outlines specific components of individual linkages between pairs of entities within markets. Using this framework as a backdrop, the article then provides as overview of the rest of the special issue by discussing how each of the remaining articles relate to the framework and to one another. |
SCIMA