search query: @author Calantone, R. / total: 18
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| Author: | Gentry, L. Calantone, R. |
| Title: | A comparison of three models to explain shop-bot use on the Web |
| Journal: | Psychology & Marketing
2002 : NOV, VOL. 19:11, p. 945-956 |
| Index terms: | Consumer behaviour Electronic commerce Models |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | An ongoing requirement in the 21st century is that marketers must understand the impact of the network economy on buyer behaviour. It seems reasonable that existing models of buyer behaviour will still apply depending of new developing models. This study uses structural-equations modeling to test if three popular models of behavioural intent - the theory of reasoned action, the theory of planned behaviour, and the technology acceptance model - work in a network context. The study recommends the technology acceptance model as superior to the others in the current network context, and also shows how to check and account for the presence of common method bias in a single source instrument. |
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