search query: @author Calantone, R. / total: 18
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| Author: | Schatzel, K. Droge, C. Calantone, R. |
| Title: | Strategic channel activity preannouncements: An exploratory investigation of antecedent effects |
| Journal: | Journal of Business Research
2003 : DEC, VOL. 56:12, p. 923-933 |
| Index terms: | Stakeholders Communication Models |
| Language: | eng |
| Abstract: | Preannouncements about strategic channel activities (SCAPs) are a highly appealing means of achieving communication with key stakeholders. However, no major study has investigated possible antecedent effects related to SCAPs. This study proposes and tests a model of three environmental indirect effects operating through two mediating variables affecting the firm's likelihood to issue SCAPs. The results show that the three environment factors, that is, industry antitrust activity, industry dynamism, and competitor retaliation, affect either customer's tendency to engage in select channel arrangements or the selling firm's reputation-building activities (or both), which in turn affect the firm's likelihood to issue SCAPs. |
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