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| Author: | Beltrami, B. |
| Title: | A world of change |
| Journal: | Admap
2005 : VOL. 40:4, p. 70-72 |
| Index terms: | Advertising Advertising agencies International |
| Freeterms: | Relationships |
| Language: | eng |
| Abstract: | The article examines the ways in which international advertisers are changing the way they deal with media owners and agencies. It discusses the affects that globalisation has had to advertising and that multi-local approach is becoming more important to advetising. |
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