search query: @indexterm Biology / total: 18
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| Author: | Mitchell, V-W. Jackson, P. |
| Title: | The nature of corporate communication |
| Journal: | European business forum EBF
2006 : AUTUMN, 26, p. 37-42 |
| Index terms: | biology communication |
| Freeterms: | corporate communication |
| Language: | eng |
| Abstract: | This paper and the study of communication processes within and between biological organisms offer five key insights for business: 1) Senses are vital to successfully adapt to the environment. 2) Complex organisms are good at differentiating between long-term and short-term communication mechanisms and goals. 3) Complex organisms communicate to maintain "homeostasis" - a good internal environment. 4) They have self-regulating communication mechanisms that turn off when they have communicated too much. 5) Complex organisms have a ready-for-action threat survival capability in place to deal with difficult times. According to the authors, managers should mimic nature's systems by engaging in a two-way communication process with employees. |
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