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| Author: | Knox, S. Freeman, C. |
| Title: | Measuring and managing employer brand image in the service industry |
| Journal: | Journal of Marketing Management
2006 : SEP, VOL. 22:7-8, p. 695-716 |
| Index terms: | brands labour markets recruitment service industries |
| Language: | eng |
| Abstract: | In competitive labour markets, the challenge for service-based organisations is to differentiate themselves in order to successfully attract and retain talented staff. Recently, the notion of branding the firm to potential and existing employees has been evoked in the marketing literature. This study measures aspects of this "employer brand" image among potential recruits and recruiters during the recruitment process. The authors discuss the managerial implications of developing a more consistent employer brand image in the recruitment market. |
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