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| Author: | Wang, Y. Fesenmaier, D. R. |
| Title: | Collaborative destination marketing: a case study of Elkhart county, Indiana |
| Journal: | Tourism Management
2007 : VOL. 28:3, p.863-875 |
| Index terms: | marketing alliances tourism |
| Freeterms: | destination marketing collaboration convention and visitor bureau |
| Language: | eng |
| Abstract: | Based upon the results of previous research and a case study of Elkhart County, Indiana, this paper proposes an integrative theoretical framework in an attempt to better describe and explain the nature and dynamism of collaborative destination marketing. The implications of this framework are provided from both practical and theoretical perspectives |
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