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| Author: | Bodkin, C.D. Stevenson, T.H. |
| Title: | University students' perceptions regarding ethical marketing practices: affecting change through instructional techniques |
| Journal: | Journal of Business Ethics
2007 : VOL. 72:3, p. 207-228 |
| Index terms: | ethics marketing students |
| Freeterms: | judgments behaviour |
| Language: | eng |
| Abstract: | The paper discusses university students' ethical value judgments. The study utilizes scenario studies to asses base line ethical values of undergraduate business students, then techniques are employed to influence students' perceptions of the ethics of various marketing practices, and students' values are reassessed. The results show that some experimental techniques are more effective than others in affecting change, but it is difficult to affect long-run change to unethical behaviour. |
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