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Author:Tcheng, H.
Denervaud, I.
Huet, J-M.
Title:The return of convergence
Journal:European business forum EBF
2005 : AUTUMN, 22, p. 42-46
Index terms:consumers
consumer behaviour
purchasing
Internet
Freeterms:convergence
Language:eng
Abstract:Convergence had its glory days at the end of the 90s with the advent of the Internet. Then it died in the early 20s when the bubble burst. Now, thanks to high-speed Internet services, convergence is firmly back on the business agenda.
SCIMA record nr: 265262
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