search query: @freeterm Behaviour / total: 18
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| Author: | Coombs, W.T. Holladay, S.J. |
| Title: | The negative communication dynamic |
| Journal: | Journal of communication management
2007 : VOL. 11:4 p. 300-312 |
| Index terms: | communication stakeholders conflict |
| Freeterms: | conflict management stakeholder analysis behaviour |
| Language: | eng |
| Abstract: | The aim of this study is to present a research designed to test if anger is a mediator in the relationship between crisis responsibility and negative word-of-mouth as well as the mediator in crisis responsibility and purchase intention. The authors use an experimental design to test for the mediator relationship. The design reflects the Attribution Theory that is presented in the studies theoretical part. The authors find that anger is indeed a moderator in the relationship between responsibility and intended negative word-of-mouth and between crisis responsibility and purchase intention. |
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