search query: @indexterm butter and margarine / total: 18
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| Author: | Higgins, D.M. Mordhorst, M. |
| Title: | Reputation and export performance: Danish butter exports and the British market, c.1880-c.1914 |
| Journal: | Business history
2008 : MAR, VOL. 50:2, p. 185-204 |
| Index terms: | reputation brands exports butter and margarine economic history Denmark United Kingdom |
| Language: | eng |
| Abstract: | This economic history article approaches the question of branding and trade marking from a competitive advantage perspective. The case study presented in this research is Danish butter trade to the British market covering the 1880-1914 period. The authors describe the development in the Danish butter industry and importance of the reputation, quality and brand value to the exports. |
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