search query: @author Cravens, D. W. / total: 18
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Author: | Cravens, D. W. |
Title: | Strategic forces affecting marketing strategy. |
Journal: | Business Horizons
1986 : SEP/OCT, VOL. 29:5, p. 77-86 |
Index terms: | MARKETING STRATEGIC PLANNING |
Language: | eng |
Abstract: |
SCIMA