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Author:Schmittlein, D. C.
Morrison, D. G.
Colombo, R.
Title:Counting your customers : who are they and what will they do next?
Journal:Management Science
1987 : JAN, VOL. 33:1, p. 1-24
Index terms:SERVICE MARKETING
CONSUMER MARKETS
CUSTOMERS
NEW PRODUCTS
FINANCE HOUSES
Language:eng
Abstract:
SCIMA record nr: 53341
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