search query: @indexterm REFRIGERATION INDUSTRY / total: 18
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| Author: | |
| Title: | Deep freezers. |
| Journal: | Market Research Great Britain
1988 : MAY, VOL. 29, p. 41-46 |
| Index terms: | REFRIGERATION INDUSTRY DOMESTIC APPLIANCES INDUSTRY MARKET RESEARCH UNITED KINGDOM |
| Language: | eng |
| Abstract: | The UK market for deep freezers is reviewed. Fridge-freezer combinations and single-door refrigerators are excluded. Total market size is estimated. Major market trends are outlined. Sales data are published. Sources of supply are examined. Domestic production and foreign trade data are presented. Market sectors are identified. Upright freezers dominate the market. Market penetration is discussed. Ownership is analyzed by age, social class, and region. The most important brands and manufacturers are listed. Advertising expenditure is analyzed. Retail distribution channels are described. A future outlook is summarized, sales are forecasted. |
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