search query: @author Cravens, D. W. / total: 18
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Author: | Cravens, D. W. |
Title: | Marketing's role in product and service quality. |
Journal: | Industrial Marketing Management
1988 : NOV, VOL. 17:4, p. 285-304 |
Index terms: | INDUSTRIAL MARKETING SERVICE QUALITY |
Language: | eng |
Abstract: |
SCIMA