search query: @indexterm BUTTER AND MARGARINE / total: 18
reference: 13 / 18
| Author: | |
| Title: | Yellow facts |
| Journal: | Market Research Great Britain
1986 : NOV, VOL. 26, p.1-10 |
| Index terms: | BUTTER AND MARGARINE CONSUMPTION RETAILING |
| Language: | eng |
| Abstract: | Declining demand for yellow fats is explained. Market forces determining consumption are outlined. The total retail market is estimated. The main market sectors are butter and margarine. Price trends are summarized. Data are presented about household consumption. Manufacturers and brands are listed, estimated market shares are presented. Demand is analyzed on the basis of income levels and age. Tables are showing spending by income levels and consumption by age of housewife. A short future outlook is summarized. The prospects are far from promising. The total market will contract in the future. Sales are forecasted. |
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