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| Author: | Pogue, G. |
| Title: | Strategic management accounting and marketing strategy. |
| Journal: | Management Accounting (London)
1990 : APR, VOL. 68:4, p. 52-54 |
| Index terms: | MANAGEMENT ACCOUNTING MARKETING STRATEGY |
| Language: | eng |
| Abstract: | Fourth in a series of 5 articles on marketing strategy and audits, with two examples of role of strategic management accounting marketing strategy. Definition of marketing strategy. An example. Position and environmental audits. Strategy. Example of spun man-made fibre. Yarn and profit and marketing strategy. |
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