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| Author: | Furnham, A. Voli, V. |
| Title: | Gender stereotypes in Italian television advertisements |
| Journal: | J. of Broadcasting and Electronic Media
1989 : SPRING VOL. 33:2, p.175-185 |
| Index terms: | |
| Freeterms: | Commercials, Grouping, Comparison |
| Language: | eng |
| Abstract: | Many studies have been conducted in the U.S., Canada and the U.K. investigating how men and women are portraied in advertising materials. A similar analysis was carried out also in Italy examining the main figures according to several viewpoints. Also the time of transmissions was taken into account. Many similarities were found with American and British observations. |
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