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| Author: | Pinnekamp, H. J. |
| Title: | Eckdaten fur die betriebliche Marktforschung (Highly relevant data for firm level market research) |
| Journal: | Marktforschung und Management
1990 : VOL. 34:2, p. 93-100 |
| Index terms: | MARKET RESEARCH CENSUS |
| Language: | ger |
| Abstract: | Accurate demographic data are very important for market research which tries to classify the population into internally homogeneous and externally heterogeneous groups. Population and density data for the FRG on country level are given and compared with the results of extrapolation. Cluster analysis is employed for delineating of demographic regions. |
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