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| Author: | Chernatony, L. Knox, S. |
| Title: | How an appreciation of consumer behaviour can help in product testing |
| Journal: | Journal of the Market Research Society
1990 : JUL, VOL 32:3, p. 329-347 |
| Index terms: | PRODUCT TESTING CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA