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| Author: | Ernst, K. W. |
| Title: | Noch mehr Power für Mittelbetriebe. |
| Journal: | Absatzwirtschaft
1995 : OCT, p. 68, 70, 73 |
| Index terms: | MANAGEMENT PHILOSOPHY BUSINESS POLICY COMPETENCIES MEDIUM-SIZED BUSINESSES CORPORATE IMAGE MARKETING STRATEGY |
| Language: | ger |
| Abstract: |
SCIMA