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| Author: | Carson, D. Gilmore, A. |
| Title: | SME marketing managament competencies |
| Journal: | International Business Review
2000 : JUN, VOL. 9:3, p. 363-382 |
| Index terms: | Small business Medium-sized businesses Marketing management Competencies |
| Language: | eng |
| Abstract: | Management competencies are essential to sound business practice. This is particularly so in relation to marketing issues. Such competencies, because of the SME characteristics, must either be different or at least have different emphasis and priority within an SME. |
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