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| Author: | Chen, T.-Y. |
| Title: | Using competence sets to analyze the consumer decision problem |
| Journal: | European Journal of Operational Research
2001 : JAN 1, VOL. 128:1, p. 98-191 |
| Index terms: | CONSUMERS COMPETENCIES DECISION SUPPORT SYSTEMS |
| Language: | eng |
| Abstract: | This study is intended to provide a different approach to complement the existing consumer decision models (CDMs). Based on the concept of habitual domains and competence sets, the authors supply a frame work for helping a firm in expending the benefits of its products to fully address the consumers needs. According to the features of consumers' decision making, the authors use challenging problem types to explore extensive problem solving, fuzzy problem types for limited problem solving, and routine and mixed routine problem types for routine problems solving. In addition, several useful indexes are established using fuzzy measures in this study, including the possibility of successfully appealing to consumers, the degree of consumer satisfaction, the degree of compatibility, and the degree of uniqueness. |
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