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| Author: | Oinas, P. |
| Title: | Towards understanding network relationships in online retailing |
| Journal: | International Review of Retail, Distribution and Consumer Research
2002 : JUL, VOL. 12:3, p. 319-335 |
| Index terms: | COMPETENCIES ELECTRONIC COMMERCE NETWORKS STRATEGY |
| Language: | eng |
| Abstract: | This paper views e-commerce (B2C) as a retail innovation that evolves along with newly emerging technological system around the Internet. In the case of e commerce, this system consists of retailers as adopters and co-developers of technological solutions invented/commercialized by specialists. As part of 'new economy' business practices, what is needed for establishing successful e-commerce venture in terms of tangible resources and competences is not necessarily acquired internally but are coordinated via network relationships. The paper proposes to identify different e- commerce strategies, and outlines the kinds of actors involved in the networks that seem to go along with each strategy. |
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